Throughout my career in both freelance and agency roles, I've designed and built a wide range of websites, specialising in WordPress since 2014.
Overview
My work spans everything from e-commerce sites to more complex, content-heavy builds, always tailored to the needs of each client and their audience. Below is a selection of websites I have designed and developed entirely from scratch.
Technical Note
All of the projects featured here were built in WordPress using a lightweight starter theme, then fully customised with bespoke designs for each brand. I also build WordPress sites with Elementor and Bricks Builder.
Platform
WordPress
Specialising since
2014
Services
Design, build & branding
Featured
10 websites
Healthcare · WordPress · Bricks Builder
Alpha Hospital Group
A premium, reassuring website for a specialist hospital group bringing surgical, non-surgical, fertility, mental health and diagnostic care together under one brand. I designed the site in Figma and established its design system, from the component library to the fonts and colour palette, then built it in Bricks. Using AI to help create 50+ service pages, I turned a large treatment offering into a site patients can explore with confidence on the way to booking a consultation.
Insurance · WordPress · Bricks Builder
B-Direct
A complete rebuild in WordPress for a long-established commercial insurance broker. I established a new design system, from the component library to the fonts and colour palette, organised seven specialist insurance lines into a clear, easy-to-browse journey, and kept a free quote one click away throughout — turning the site into a much stronger lead generation tool.
Healthcare · WordPress · Branding
JL Dental Care
A clean, calm, and professional website that feels welcoming rather than clinical. I refined the logo and adjusted the colour palette to create a reassuring user experience — helping patients quickly find information about treatments and booking.
Trade · WordPress · Redesign
Oakfield Decoration
A professional, polished website built alongside a rebrand — giving Oakfield a cohesive identity that properly reflects the quality of their work. Clean layout, strong imagery, and clear messaging make a strong first impression with the commercial and domestic clients they work with across London.
Redesign · WordPress · Motion
Tigon Scaffolding
I redesigned and rebuilt the Tigon Scaffolding website after their original site had gradually become cluttered and unfocused. Stronger typography, imagery, and subtle motion help bring personality to the brand — the site now feels cohesive, professional, and better aligned with how the business operates today.
Estate Agency · WordPress · CRM Integration
Tomkins Davis
A visual overhaul for this estate agency, with a clear focus on driving valuations. I integrated the site with their existing property CRM so listings stay current without manual updates, and redesigned the experience to guide visitors naturally towards booking a valuation — making the site work harder as a lead generation tool.
Legal · WordPress · Redesign
OT Lowry
The existing site was dense, hard to navigate, and difficult for most visitors to make sense of. Alongside a full rebrand, the redesign strips it back to what matters — clear structure, plain-English explanations, and an intuitive layout that makes it easy to find the right service and get in touch.
Architecture · WordPress · Portfolio
LM Associates
A bespoke, minimal, image-led website for an architecture firm that puts their work front and centre. Clean typography and thoughtful spacing give their projects space to breathe while maintaining a strong, cohesive professional presence.
Logistics · WordPress · Healthcare
Dynamic Sameday Logistics
A clear, professional website for a healthcare logistics company — structured layout with strong visuals and direct messaging that builds trust, communicates reliability, and helps users understand their services at a glance.
Brand Identity · WordPress · Interactive
The Swim Team
Built from scratch with no existing brand guidelines — I collaborated closely with the client to establish a full brand identity alongside the site. Vibrant design, interactive maps, clear pricing, and simple booking combine to create a welcoming experience for families finding swimming lessons.