Brand development and UX design for a sushi ordering app — from user research and personas through to high-fidelity Figma prototypes.
For Sora Sushi ("Sora" meaning sky in Japanese), I drew inspiration from Japanese culture, steel, and the national flag to craft a clean, modern brand. A minimalist palette of deep reds, whites, and metallic tones reflects Japan's elegance and simplicity, while the typography and logo balance strength, precision, and usability.
Through user research, I identified three key personas: Sophie, a designer with dietary restrictions needing quick customisation; Raj, a sales executive prioritising speed and price filtering; and Linda, a retired teacher who prefers a simple, user-friendly app. These personas guided the app's design to address their specific pain points — customisation, speed, and ease of navigation.
The app must offer fast customisation, clear allergen info, and efficiency for users with dietary needs and busy schedules. It should enable quick ordering, real-time tracking, and group meal sharing while ensuring simplicity, accuracy, and a stress-free experience.
I conducted a competitor audit of direct and indirect sushi ordering platforms in the UK — evaluating UX, customisation options, pricing, and accessibility. By analysing Yo! Sushi, Sushi Kitchen, and Sushi Waka, I identified gaps: unclear allergen details, friction in checkout, and limited customisation. These insights directly informed Sora Sushi's design.
Using Figma, I created low-fidelity wireframes to refine the layout and usability. After testing, I improved button placement, adjusted font sizes, and streamlined the checkout flow. The final design featured a Japanese-inspired aesthetic with smooth navigation, real-time tracking, and multiple payment options.
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